Our story

Rothwell & Towler has its roots in a family insurance business founded in 1973. Since then we have grown to become a leading insurance intermediary, with a portfolio of specialist travel and lifestyle insurance brands. Our policies provide peace of mind to more than 350,000 customers per year.

The principles of the family business remain today: honesty, integrity, compassion. Our business has grown because we do the right thing by customers. And we were one of the first intermediaries to issue cover for complex existing medical conditions. That includes the innovation of a travel policy for customers with HIV over 20 years ago.

As insurance markets evolve, we are excited to do the same. By blending emerging technologies with our industry expertise, we are going to help create a future where insurance becomes almost seamless for the consumer. A shared ambition to provide both quality and value to our customers is what drives us. It’s why a people-first approach to insurance is at the heart of everything we do.

What do our customers say?

Customer reputation: it matters. That’s why we are proud of what people say about us on consumer review platform Trustpilot. Following tens of thousands of reviews from confirmed purchasers, our established brands are consistently among the top rated in their category.

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Trustpilot Stars

“I have used World first since being…”

“I have used World first since being diagnosed with cancer and through out my journey they have managed to offer realistic affordable cover. Now as my health improves the price does. They really understand health issues.”

Paul, Confirmed World First Purchaser (June 2023)

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Trustpilot Stars

“Getting Travel Insurance made easy”

“Looking for travel insurance. Looked at a number of 'compare' sites. TI4M web site was easy to navigate and once all questions answered, I was presented with a number of quotes. All quotes were very competative. Very easy to purchase online. Had a query and the staff were very helpful.”

mp533ea, Confirmed Travel Insurance 4 Medical Purchaser (July 2023)

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Trustpilot Stars

"Reasonably priced travel insurance"

“I wanted to buy travel insurance and as I haven't bought any for quite a few years I was surprised at how much it is now. Travel Insurance Saver was one of the cheapest I could find that had all my needs I am pleased with my purchase and would recommend them.”

Sandra, Confirmed Travel Insurance Saver Purchaser Purchaser (June 2023)

5 Star products

Defaqto badge: Our products include 5 star defaqto rated policies.

We are proud to work with independent financial information business Defaqto. It enables us to make sure we are offering a wide variety of cover – including 5 Star rated policies across our established brands. So our customers always have the option to choose the highest-rated level of cover on the market.


No comparison to our commercial relationships

The ability to build solid commercial relationships has helped our brands to flourish. Our products are available direct to consumer as well as via all leading price comparison websites – including Moneysupermarket.com, Go Compare, Compare The Market, Uswitch and Confused.com.

Our expertise


Contact centre

The contact centre is the interface between our business and our customers – and we take both recruitment and training seriously. Our team handle over 50,000 customer calls every year. We also offer an instant messaging function across all brand websites. There’s a one-hour target to reply to emails and we support customers across social media with as close to 24/7 monitoring as we can.



Our marketing team translate policy details into peace of mind – giving our customers confidence that they are choosing the product that suits them best. With internal expertise across design, development, copywriting and marketing strategy, we craft campaigns and create content across all brands.



We use state of the art contact centre technologies and CRM systems to monitor all service delivery, helping to give each policyholder a personalised experience with our brands. Our dev team is constantly refining the customer journey for speed, simplicity and accessibility.



Our hawk-eyed compliance team make sure our processes and products meet regulatory standards as well as customer expectations.

Our leadership team

Simon Neicho

Martin Rothwell

Managing Director

Martin is the son of Rothwell & Towler’s co-founders and has amassed more than three decades of experience in the insurance industry. As Managing Director he has ultimate responsibility for all areas of the business. Any spare time is usually spent dog walking, kite surfing or planning his next adventure.

Favourite holiday destination: Dhakla, Western Sahara

Ben Morgan

Simon Neicho

Head of Commercial

Simon joined Rothwell & Towler in 2019 following ten years managing major B2C and B2B2C brands for one of Europe’s largest insurers. As Head of Commercial he’s responsible for product design and works with aggregators and other commercial partners. Simon is a keen hiker and – uniquely – a fully qualified commercial airline pilot.

Favourite holiday destination: Ireland

Want to work with us?

There’s a certain mindset we look for in our team members. But if you have it, you can expect investment in your professional development, an open door to career progression and the chance to be let in on our little secret: insurance isn’t boring.


Priceless experience behind us

Since 2013 we have been a wholly owned subsidiary of CSP Holding Ltd. It allows us to benefit from decades of experience in the domestic and international insurance markets – as well as back-office support across HR, legal, finance and regulatory compliance. With that support at our fingertips, we can put extra focus on delivering great products and service, while ensuring the best corporate governance behind the scenes.

Get in touch

Rothwell & Towler Ltd
Tourism House
Woodwater Park
Pynes Hill

0345 90 80 171